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Technology and engagement at Cannes
It’s been an interesting Cannes with a move toward work that has both richer and deeper engagement within the plethora of channels glued together by technology. And although we know this is going to...
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Why Africa could be a marketer’s land of ‘Milk and Honey’
Africa and its amazing potential, natural wealth, emerging middle class and quest for a better life, seems more and more like the land of “Milk & Honey”—a land waiting to be explored by courageous...
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A Place Called Home
In South Africa the 18th of July is Mandela Day and has become synonymous with goodwill, charity, hope and helping to empower others. Honouring his birthday and inspired by his contribution to the...
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J. Walter Thompson now accepting applications for HLR scholarship
Today, J. Walter Thompson will begin accepting applications for the Helen Lansdowne Resor (HLR) Scholarship. We first announced the $250,000 scholarship earlier this year. Named after the industry’s...
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Shell and J. Walter Thompson London launch new blockbuster-style ad film,...
“Stay Ahead,” a new campaign developed by J. Walter Thompson London for Shell V-Power Nitro+ offers a refreshing and exciting shake-up of the car fuel category. Beginning on Thursday, April 23, the ad...
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Periscope: A portal into another world
I’ve been live video streaming for fifteen days, since I downloaded the Periscope app. Not constantly, thankfully, but it’s definitely been a daily occurrence. I can’t stop. It’s a strange feeling as...
View ArticleNew Shell Rimula Campaign Places the Engine Oil at the Center of Real Stories...
Last week, Shell kicked off a new global campaign, “Real Destinations,” centered around one key message “Shell Rimula, the engine oil that works as hard as you do.” The campaign launch was marked by...
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Challenging the “New Normal”
South Africa’s expected growth rate is a mere 0.7%, according to the IMF, and with the devaluation of the Rand, brands, are reluctant to spend. However, Chris Von Selle, Chief Operating Officer of J....
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J. Walter Thompson South Africa Partners with FoodBank SA
It is a startling fact but a third of all food produced in South Africa ends up in landfills, whilst around 13.8 million South Africans go hungry every day. To help create awareness around this, J....
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“Pap Culture”: J. Walter Thompson Cape Town’s Nwabisa Mda and Bongeka Masango...
J. Walter Thompson Cape Town’s Nwabisa Mda and Bongeka Masango are two of the three power players behind YouTube channel “Pap Culture.” The content-creation duo formed Pap Culture with fellow South...
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The Innovation Group Launches “Women, Next” Report
Witchcraft and Black beauty. Sex after 70 and female ganjapreneurs. Ethical lingerie and solo travel. These are among the shifts highlighted in “Women, Next,” the latest project from J. Walter...
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